VLS Recovery Services needed a printed marketing piece to promote its waste recovery services. Adding to the
challenge, the design piece needed to feature environmentally-friendly paper or ink. As VLS added recycling to their list
of services, PS was asked to help create informational packets and brochures for prospective VLS customers.
Following client meetings and research, PS began work on a folder and brochure design that highlighted the earthfriendly qualities of the company and its services. We chose bold, full-color photos for the brochure and folder. Then we selected a modern font design that would instantly associate VLS with responsible environmental practices.
On the final printed pieces, we used recycled paper and soy based inks. The folders were stamped with the Forest Stewardship Council (FSC) certification and number. The FSC label provides a credible link between responsible production and consumption of forest products, which enables consumers and businesses to make purchasing decisions that benefit people and the environment. Instantly, VLS began using the folders to market its products, services and earth-friendly reputation to potential customers.